We Are Entrepreneurs Helping Other Entrepreneurs

Grit is more than just an unrelenting resolve when the going gets tough. Entrepreneurs need grit to gain traction, advance their mission, and achieve greatness. Without grit, you’re just spinning your wheels.

We understand because we’ve been there. Whether your business is facing people issues, lack of growth, or underwhelming profit, Grit Consulting is here to help.

Who We Are

Grit Consulting is an entrepreneurial consulting firm helping leadership teams get results through proven business processes, coaching, and leadership development.


When you work with our team, you will discover that:

We are a “help first” company.

We always focus on what you need at any given time. Helping entrepreneurs is what we do.

We lead with empathy.

We’ve been there before. Leading a business isn’t easy and comes with unexpected obstacles. Grit Consulting is led by Rob Betzel, an experienced entrepreneur who has been on the journey you’re on.

We pursue passionate execution.

Positive momentum and energy are essential for entrepreneurs. We’re here to help you create that positivity with passionate execution.

We implement proven systems.

It’s not magic, and it’s not an overnight fix. We help you apply proven systems of intentional skills and tools to guide you to success and build a better business.

Meet Rob –
Teacher | Coach | Facilitator

Rob Betzel is a passionate entrepreneur, founding Infinity Network Solutions when he was 24 years old. During his journey with Infinity, Rob was introduced to the Entrepreneurial Operating System® (EOS®) and came to understand how to identify great people for the team, how to hire and successfully onboard employees, and how to engage them with clear vision and goals. After serving as Infinity’s CEO for over 19 years and leading the company to the Inc. 5000 fastest-growing companies list (3 times!), he sold the company and focused his energy on supporting the entrepreneurial community. He now operates Grit Consulting and helps entrepreneurs get what they want from their business as a Certified EOS Implementer® and Judgment Index Certified Consultant.

Mentoring Entrepreneurs

As a Middle Georgia native, Rob believes in supporting his hometown community by growing local businesses. He works primarily in Georgia but serves clients throughout the region and country.

Rob has been an influence in the entrepreneurial community since taking part in the founding of SparkMacon, the first makerspace in Middle Georgia, and more recently was a founding member of Macon Startup Week.

Rob has served on numerous community boards, including:

  • The Greater Macon Chamber of Commerce
  • Georgia College & State University Foundation
  • Georgia College & State University School of Business Advisory Board
  • Mercer University Innovation Center
  • Historic Macon
  • SparkMacon

He is also an angel investor and part of Central Piedmont Investment Group, focused on Middle Georgia entrepreneurs. He is available for speaking engagements. Rob lives in Macon, Georgia, with his wife, Jessi, and their two daughters.

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